Selasa, 14 Februari 2012

Catatan Tim YLIAC - Oct 2011

Hi Guys, how you guys doing? Hope you guys are in a great condition J As we all know that we, Young Leaders for Indonesia, are chosen to carry out a very big responsibility, which is Unleash our beloved country, Indonesia. There are many ways for us to do so, and we can see that many of us still do it in behalf of Indonesia. So, what can a Young Leaders for Indonesia Alumni Community can do? It is not small, but it is not big either. Through this bulletin, we want to tell all of you what we, as a whole (read: YLIAC) have been doing for the last 2 months for our Indonesia J


We are planning on doing a community development in Johar Baru, Jakarta. This place was chosen because Johar Baru is one of the poorest place in Jakarta (we can see it from the pictures below). Sixty percent of the people in Johar Baru are unemployed and they don’t have enough house to accomodate themselves.

Those reasons are the basis of this little community development project. To make this project come true, we are led by our Chief Executive Officer, Jessica Angkasa (YLI Wave 3) and divide our team into 4 teams such as:

· Operational Team (Ivan Hadinata and friends),

· Human Resource Team (Rainintha Siahaan and friends),

· Financial Team (Isabella and friends),

· Marketing Team (Stephanie Octavia and friends).

With this little team and of course all of your inputs and prayers, we hope we can make our community development project come true! :D


So far, what our team has done is not much actually. We have been doing a market research and hope that it will be done in this week before our first team bonding (yey!). In our first team bonding day, we’re visiting Johar Baru to talk about this project to Ketua RW there and ask if they are interested with our project.

Before we go too deep, just for you know, we have two different types of products which are soya milk and tofu nugget. The reasons why we choose soya milk is because the process is simple, the profit rate is quite high, market size is quite high, and the investment cost is low. On the other hand we choose tofu nugget is because the profit rate & market size is quite high, we have the expertise (Hendra), we will solve 2 problems simultaneously (tofu waste at RW 04 and economy at RW06). So, what are we doing in this market research? Basically, marketing team will be the one who do the market research and will give the report later on to Operational Team. We divide our research into 2 phases:

1. B2B market research: canteen and warung

2. B2C market research: nearest potential consumen (friends and family)

Things that we expect to get from this market research are their opinion about the taste and shape of our current product, the price that they want to spend for our current product, and other random comments that we can gain regarding to this product. So far, we have done the first phase and hoping to get the second phase done by this week.

From what we get from the first phase is that:


· One of a canteen owner don’t need a very good taste, but they need cheap and big size products (and, oh well, of course, TEMPTING! :D).

· One of a warung owner thought that it was oncom (yes, sir the material is just the same with oncom but it is NOT! L à I guess we really need to develop the shape of our product ASAP)


· The taste is gooodddddd!!! :D

This simple-first-part-of-conclusion has been delivered to Operational Team and they’re supposed to do the product development by now. We will keep you guys updated about what the market wants from our product ;)

The decision of what product we want to sell is still be an issue in the team, we still have to make many analysis so that we can make the best decision at the end (whether it is easy to make, no need of too much initial investment, the demand is high, and the most important thing is whether people in Johar Baru want to make the product!). In addition, there’s an idea about whether we want to make a dry product, such as keripik since it is much easier to sell (last longer). Any input guys? ;)


The plan is we do the market research until this weekend and visit Johar Baru to explore the place more plus do an offering to them about this project.

Our team is expecting to finish our product development 2 weeks from now and then we are going to do our one last phase of market research (B2B dan B2C). Oh, and actually we have to discuss about our marketing strategies such as 4P (products, price, placement, and promotional) and STP (Segmenting, Targeting, and Positioning) of the products in market and our future branding activities. We will conduct some research for few products in market, let’s say Maicih, about why and how they can be so successful and well known.

After the last phase of our market research, we can predict the demand of the market. After that we will discuss it later on with Operational Team so we can make the “supply and demand” of our product, then will be processed into budgeting plan (initial investment and initial operational budgeting). This budgeting plan, hopefully, will be given to Financial Team at the end of first week of November (Godspeed, guys! GODspeed!).


As I have mentioned before, we are led by Jessica (W3) and we divide our team into 4:

1. Operational Team: Ivan (W2), Igna (W3), Adit (W3), Bella (W2), Hendra (W3), and Ian (W3)

2. Marketing Team: Stephanie (W3), Naimah (W3), Endi (W3), and Hanif (W3)

3. Human Resource Team: Rain (W3), Dacil (W2), and Novia (W1)

4. Financial Team: Ibel (W3), Adi (W2), Amel (W2), and Laila (W3)

This team is only a representative and we are nothing without all of your inputs, comments, and of course your support! J


Writer: Stephanie Octavia

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